Search volume plays an important role in retail. By searching, your customers are actually telling you what they want and asking if you can meet their needs. This is a real gold mine. After all, knowing what your customers are searching for is the key to Making Smarter marketing and sales decisions.

Today, we analyze the hot search keywords of INS fashion website in the past year, hoping to give you a general understanding of the fashion trend of accessories in 2019, so as to help you meet the needs of customers faster in 2019.

1. Hat

Last season's bucket hat was very lively and casual, with bright colors and patterns printed on it. This season, a stronger and more mature style has emerged for bucket hats, which has blurred the line between the cloche and the bucket hats.

2. Bow

When it comes to bowknot, many people associate it with sweet and sweet girls. But in fact, as early as the 1920s bow has become a popular piece. Bowknot is a symbol design that shows the characteristics of softness. It was popular in the 1960s and 1980s. Now, it is coming back in a different way.

3. Belt

It's really interesting in the fashion circle. It's clear that big silhouettes have been popular in the past two years. This year, I started to play girdle again. A variety of corsets emphasize natural curves, often in contrast to strong shoulders. Exquisite fabrics and structures create a classic coat, while simple and basic waist design strengthens the silhouette of the piece.

4. Hairy bag

Hairy clothes make us feel comfortable in winter, but in the fashion trend of accessories in autumn and winter of 2019-2020, hairy bags also add an interesting texture to the overall shape, making people feel very luxurious.

5. Sequin bag

It's true that the main character of this year's street shooting is the sequin element of bulingbuling. After a wave of interpretation by celebrities and fashion people, this kind of fashion piece has sprung up again in the past two years, from the original "old local tyrant" to the fashion "classic".

6. Snakeskin printing

The trend of snakeskin printing has been slowly attracting people, and now it has officially occupied the fashion world. While the return of tiger and leopard prints is entirely expected, snakeskin prints are somewhat unexpected in the fall of 2019.

7. Shoes with animal patterns

If you're looking at the trends in the fall / winter shoes of 2019-2020 and are trying to choose a new pair of shoes that suits you, animal patterns should never be missed. This year's runway is full of animal footprints.

8. Jewelry hairpin

For most of us, jewelry hairpins are not part of our everyday look-up, they are more suitable for some luxurious occasions. This year, though, you don't have to save the jewelry for luxurious occasions - because they add magic to your daily life. 

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